A Case Study of the Innovation of AI Intelligent Voice Assistant Business Model - Using Amazon Strategy as an Example
|關鍵字:||破壞式創新;商業模式;跨界破壞;超優勢競爭;最低限致勝賽局;disruptive innovation;business model;cross boundary disruptor;hypercompetition;minimum winning game|
The innovation business model has changed the industrial structure and its pattern, especially in competitive and rapidly changing markets. The role of jobs and positions in enterprise in the whole industry chain should be adjusted and replaced timely. Standing on the top of the enterprise, does not mean stand on the spot of the undefeated position, flourishing business examples are now visible everywhere. Hence, we have found that the enterprise competitive advantage has included: exploring their own advantages, combing with technology and understanding the flexibility to use resources and organizations with learning ability, and the spirit of innovation and conversion. Based on the above, this study was conducted on Amazon’s case of intelligent voice assistant products, and explores the industrial development and business model. In a highly competitive business environment, the product life cycle has been squeezed, the business industry is in the era of rapid conversion, the boundaries are blurring, and business cooperation is needed. Meanwhile, companies can not base their point of view solely on consumer needs of products and services. They need to understand market phenomenon, the full use of resources, and then work to arouse consumer demand and convenience, helping the enterprise build a good profit model.