標題: Recommendation sources on the intention to use e-books in academic digital libraries
作者: Lin, Chiun-Sin
Tzeng, Gwo-Hshiung
Chin, Yang-Chieh
Chang, Chiao-Chen
管理科學系
經營管理研究所
科技管理研究所
Department of Management Science
Institute of Business and Management
Institute of Management of Technology
關鍵字: Books;Academic libraries;Taiwan;User studies;Electronic books
公開日期: 2010
摘要: Purpose - Few library studies have investigated recommendation classifications for e-book (electronic book) usage, while none have directly compared what recommendation sources (word-of-mouth, advertising, and expert recommendation) might influence e-book usage intentions. To fill this gap in the literature, the main purposes of this study are to: examine how users perceive the influence of recommendations on the intention to use e-books for academic purposes; and to measure the level of the perception of trust and perceived risk when users receive e-book recommendations from peers, advertisers, and experts. Design/methodology/approach - Data for this study were collected from 382 academic digital library users between the ages of 18 and 25. A multiple regression analysis was then conducted to identify the key causal relationships. Findings - The comparison of three recommendation sources (word-of-mouth, advertising, and expert recommendations) revealed that word-of-mouth (WOM) played a more important role than other recommendations in determining the intention to use e-books in an academic digital library. In addition, enhancing the perceived trust and reducing the risk towards the use of e-books can mediate the relationship between recommendation sources and the behavioural intentions to use e-books. Research limitations/implications - This study assessed self-reported behavioural intention as part of its survey and, as a result, could have introduced unintentional inaccuracies. Practical implications - Librarians should emphasise e-book advantages (e.g. easy searching, easily accessible index) to get positive recommendation if users follow all of the recommendations of the source. They can also create online discussion forums to provide usage intention discussions, which can influence users' perceptions of trust and risk and increase the willingness of potential users to read e-books. Originality/value - Little has been written on the intentions of using e-books. Therefore, this conceptual model is novel. This model is also useful in explaining how recommendations stimulate the intentions of using e-books by enhancing the perceived trust and reducing the perceived risk; these findings may generally be applicable to librarians, current users, and potential users.
URI: http://hdl.handle.net/11536/14137
http://dx.doi.org/10.1108/02640471011093534
ISSN: 0264-0473
DOI: 10.1108/02640471011093534
期刊: ELECTRONIC LIBRARY
Volume: 28
Issue: 6
起始頁: 844
結束頁: 857
顯示於類別:期刊論文


文件中的檔案:

  1. 000287726000006.pdf