A Study on the Opportunities and Challenges for Chunghwa Telecom in the Trend of Digital Convergence: a Case Study of the Merger of AT&T and Time Warner
|關鍵字:||數位匯流;AT&T;時代華納;中華電信;併購;Digital Convergence;AT&T;Time Warner;Chunghwa Telecom;Merger & Acquisition|
With the increasingly matured technology of digital convergence, global telecommunication operators are facing the pressure of revenue growth stagnation. Apart from continuous focus on its core capacity, it is necessary to seek for cross-sector cooperation to speed up the transformation under digital convergence and developing new business models. This study discussed the business models, competition and cooperation between telecommunication operators, content producers and over-the-top (OTT) and leverage the operating strategies and potential synergy inspired from the merger of AT&T and Time Warner for Chunghwa Telecom to develop its own strategies in response to digital convergence by employing M-I-T Theory framework. From the three perspectives, which is market, institution and technology, this study identified the strategies that Chunghwa Telecom may consider building its competitiveness in the wave of digital convergence (i) Institution: lobby congress to have the digital convergence acts passed to build a fair competition environment as well as spin off and look for other strategic investors to jointly develop premium content and scale up users in these platforms; (ii) Technology: enhance the technology of collecting and utilizing big data and develop interaction technology and related business models between content producers and platforms; and (iii) Market: take advantage of the measures aforementioned to transform and differentiate Chunghwa Telecom as an integrated total solution provider of content, internet connection and big data.