A Case Study of the Balanced Scorecard Applied to Convention and Exhibition
|Keywords:||平衡計分卡;策略地圖;會展產業;Balanced scorecard;strategy map;exhibition industry|
|Abstract:||本研究嘗試導入「平衡計分卡」(Balanced Scorecard) 運用於公部門的非營利組織-會展基金會上，希望有助於會展基金會發揮資源整合、有效溝通，能次第達成策略目標、願景，並朝著實現使命的方向全力邁進。
In this study, we try to import the Balance Scorecard to the nonprofit organization of the public sector- Exhibition Foundation. We hope to help the exhibition fund to realize the integration of resources and effective communication, and reach the strategic goals and vision, towards the realization of the direction of the mission to move forward. The Balanced Scorecard is a clear idea of what the organization wants to do and how it does to help improve organizational performance, ensure long-term growth, and can be corrected immediately to keep the organizations to maintain flexibility.Previously used in private enterprises, Recently, many public enterprises and government agencies have accepted the characteristics of their simple and easy to use. For example, the full use of the various Municipal Councils in Taipei will help enhance the effectiveness of the implementation of the policy. The Exhibition Foundation as an affiliated with the organization of the municipal government, In order to enhance the operational performance, to implement the "Balanced Scorecard" is also necessary. Through specific quantitative goals and action programs, it is expected to be a successful example of creating better business performance. This study is based on the current situation of the exhibition fund to do information collection、visit business and then obtain the consent of the important supervisors to accept the interview, follow the methodology of the Balanced Scorecard, summed up the mission、vision and core values of the exhibition, and then create exclusive strategic maps and action plans. Finally, provide research conclusions and recommendations, I hope that this study will allow the exhibition foundation to create better operational performance.
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