The Study on marketing business model for Smart Clothing-The case study of A-Company
In 2009, the idea of joining textiles and electronics became a reality with the beginning of the A Company that was born as a department of T Group. For years A company has been setting the standards in the Smart Clothing industry and, in 2012, A Company emerged as a subsidiary company. Based in Taiwan and with years of industry know-how, A Company is where electronics merge with textiles to create fashionable, functional, comfortable solutions to meet every day needs; whether it's in sports & fitness, outdoor & leisure, home & leisure, home care & health care. A Company has the drive and capability to make Smart Clothing concepts into reality. According to the research of this thesis, Company A has successfully analyzed the analysis of PEST and SWOT , cooperated with the case study from the marketing events , and the interview with the experts and scholars in various aspects from smart materials and intelligent fabrics, and deduced the strategic plan for Company A, then constructed the business model. Finally, Summing up the innovative marketing and business model to go with the prosperous Internet of Things era , to create a new generation of e-textile and smart clothing applications.
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