標題: Applying loss aversion to assess the effect of customers' asymmetric responses to service quality on post-dining behavioral intentions: An empirical survey in the restaurant sector
作者: Chang, Kuo-Chien
Chen, Mu-Chen
Hsu, Chia-Lin
運輸與物流管理系 註:原交通所+運管所
Department of Transportation and Logistics Management
關鍵字: Loss aversion;DINESERV;Customers' post-behavioral intentions
公開日期: 1-Dec-2010
摘要: Using the loss aversion concept, this paper attempts to investigate the relationship between service quality and customers' post-dining behavioral intentions in the restaurant sector. Incorporating the DINESERV instrument, the results gained from a Chinese chain restaurant indicate that a decrease in service quality from the reference point (customer's expectation) will decrease the perceived service value and customer satisfaction, but that an increase in service quality may not have significant effects on these two behavioral constructs. Moreover, the behavior-related causal relationships underlying service quality suggest that perceived service value and attitudinal loyalty succeed in acting as mediating variables within the model. (C) 2009 Elsevier Ltd. All rights reserved.
URI: http://dx.doi.org/10.1016/j.ijhm.2009.11.004
http://hdl.handle.net/11536/14079
ISSN: 0278-4319
DOI: 10.1016/j.ijhm.2009.11.004
期刊: INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
Volume: 29
Issue: 4
起始頁: 620
結束頁: 631
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