A Fantasy Theme Analysis of Crowdfunding
|關鍵字:||群眾集資;符號幅合理論;幻想主題分析;語藝視野;Crowdfunding;Symbolic convergence theory;Fantasy Theme Analysis;Rhetorical vision|
Crowdfunding is a practice of funding and donating projects from a large number of people who only need to contribute affordable a mount of fund. As crowdfunding becomes more and more popular, the entry barriers of raising funds for entrepreneurs, developers and makers become much lower. Besides, customers and buyers play more and more important roles in the market. In Taiwan, the influence of crowdfunding trend on the ways we think and the ways we participate social affairs are obvious as well. In the early stage of producing a product, entrepreneurs and developers probably have only a prototype or even just a proposal instead of a final fancy product. Therefore, in order to raise funds, the persuasiveness of the copyright plays an important role between the project initiator and the sponsors. In this study, twelve crowdfunding cases covering different domain fields in Taiwan based on rhetoric of their copyright reveal five common factors to convince buyser. They are “problems”, “change”, “trust”, “predicaments”, and “united”. The aforementioned five common factors also form the concepts and the values which make the buyers believe that “this world is different because of my participation” and “ distribute resources to the trustworthy people”. These concepts also provide the social meanings of crowdfunding.
|Appears in Collections:||Thesis|