標題: Using multiple correspondence cluster analysis to map the competitive position of airlines
作者: Wen, Chieh-Hua
Chen, Wei-Ying
運輸與物流管理系 註:原交通所+運管所
Department of Transportation and Logistics Management
關鍵字: Airline market positioning;Airline competition;Airline market dominance
公開日期: 1-九月-2011
摘要: Airlines can use market positioning to identify the major strengths and weaknesses of their services. The empirical analysis examines the international airlines operating on the Taipei-Tokyo and Taipei-Osaka routes. The multiple correspondence analysis results illustrate the relative positions of airlines, service attributes, and travelers' characteristics in a perceptual map. The cluster analysis clearly identifies two groups of airlines that compete on particular services. The findings suggest that each airline can simultaneously adopt strategies to maintain and enhance its current strengths and to strengthen attributes in which it is lacking. (C) 2011 Elsevier Ltd. All rights reserved.
URI: http://dx.doi.org/10.1016/j.jairtraman.2011.03.006
http://hdl.handle.net/11536/14028
ISSN: 0969-6997
DOI: 10.1016/j.jairtraman.2011.03.006
期刊: JOURNAL OF AIR TRANSPORT MANAGEMENT
Volume: 17
Issue: 5
起始頁: 302
結束頁: 304
顯示於類別:期刊論文


文件中的檔案:

  1. 000291912600007.pdf