A Business Plan on Wedding Consulting for Indians living in USA
|關鍵字:||商業計畫;印度人;Business Plan;Wedding Consulting;competitors’ strategy|
This thesis presented the business plan of Wedding Consultant for people of Indian origin living in United states. The objective of this business plan is to create competitiveness in the Wedding consulting businesses. Because there is large community of Indian people living in Unites states and every year Hindu Weddings are celebrated in a very grand manner as part of the tradition. Also there are many factors also support this business opportunity, such as the everyone would like to follow the tradition and could follow the custom even in the US. People also feel it will be best to give the responsibility to consultants rather than ending up with an incomplete task if they likely forget something on their special day. However, even if there are a number of Wedding consultant centers in the market, there isn’t Wedding planner that is currently present that differentiates from the rest of the market, so this business plan will provide a more differentiated product which respond to what customers want. In order to create this strategy, we have studied about the business environment, competitors, and customers and provided an analysis for each part. The first is an analysis of the business environment to see the opportunities and threats. The second part is a study of the competitors’ strategy and comparing their positioning, what are they good at and what are their weaknesses. The third part is a study about customers’ attitude toward the present Wedding planners and the key attribute that they are prefer, this data was collected through questionnaire surveys and the results were analyzed for use in the implication plan. The fourth part presents the implication plan and financial plan of this business plan and also the future plan of the business.
|Appears in Collections:||Thesis|