Growth and Management Strategy Study for Small and Medium Size Company in Taiwan-A Case Study of a Phone Panel Testing Company G
|關鍵字:||手機面板;測試用治具;企業生命週期;個案研究;mobile phone panels module test fixture;enterprise life cycle;case study|
This case study explore SME G company, by the founder who uphold an enthusiasm and ideals create a new markets in the field and set up a new independent company, decided to invest in the electronics industry market segment to develop the phone panel module testing for new products fixture. Began in 2009, he has created a new division, from scratch, and now become the major supplier testing fixture for LCM module manufacturer in Taiwan. During the beginning creation process not all company strategies are going well, there are successes and failures, each stage has the industry characteristics and also facing many challenges. Through many of the key decisions made, so that management managers can study them in depth thinking. After the G's mobile phone segment modular test fixture comes now only few profits, the whole development is still far from a success. However, the analysis of the case from the company's external environment, and then perspective SWOT analysis of the company's internal management level, through five forces analysis strategy formed by the process of its implementation, the results are really quite worth sharing. This case study proposed course of business critical issues and reflection worth sharing with readers. Through the presentation of this case, we expect the company to review the current G’s problems, propose solutions, and continue to grow and existing strengths in the future. Therefore we can overcome the current difficulties, to achieve the goals of sustainable development and profit for company G.
|Appears in Collections:||Thesis|