The business Plan for Competitive Language Center in Thailand
Tang, YingChan Edwin
|關鍵字:||泰國語言中心;中文語言中心;補習班策略;語言中心商業計劃;泰國語言中心計劃;中文語言中心計劃;Business plan;language center;language center strategy;business strategy;Chinese language center;Chinese language center in Thailand;Thailand Chinese language center|
This thesis presented the business plan of a Chinese language Center. The objective of this business plan is to create competitiveness in the teaching language business. Because this industry is growing and many factors also support this business opportunity, such as the world economy that China has a very important role so that everyone have to adapt themselves to the situation change. Hence, learning Chinese language has become a key factor to support the change. However, even if there are a number of Chinese language centers in the market, there isn’t a Chinese course that they have launched that differentiates from the rest of the market, so this business plan will provide a more differentiated product which respond to what customers want. In order to create this strategy, we have studied about the business environment, competitors, and customers and provided an analysis for each part. The first is an analysis of the business environment to see the opportunities and threats. The second part is a study of the competitors’ strategy and comparing their positioning, what are they good at and what are their weaknesses. The third part is a study about customers’ attitude toward the present Chinese language school and the key attribute that they are prefer, this data was collected thru questionnaire surveys and the results were analyzed for use in the implication plan. The fourth part presents the implication plan and financial plan of this business plan and also the future plan of the business. This business plan can not only be applied to Chinese language but also to other languages and even similar businesses such as training schools, cram schools, etc.
|Appears in Collections:||Thesis|