A Business Proposal for Starting Up a Psychotherapy Service
|Keywords:||身心醫療;身心健康;商業模式;行銷策略;員工協助方案;sychotherapy Service;Crowdsourcing-based Business Model;EAP|
With the development and progress of society, mental and physical problems began to crowd trouble in today's society. According to the statistics from Ministry of Health and Welfare, there are about 2,553,306 people visiting psychosomatic clinic annually. It shows that up to 10% of the total population of people in Taiwan having a variety of psychological problems and their lives have been affected in some extent. This is especially visible in the hi-technology industry, where many executives are faced with a high-pressured work environment, such as the fierce market competition, rapid changes in the industry, to work overtime, layoffs crisis, resulting in pressure caused by double torment and self-expectation. However, the service utilization and treatment rates to these patients are extremely unsatisfactory. Only a small portion of them undergo psychological counseling or psychotherapy within a year. With the improvement of the quality of the current population, more people with psychological problems look for help, however, there are few services provided by general hospitals or psychiatric hospitals to fulfill the needs. Our main business in health clinics including diagnosis and cure to physical and psychological health, as well as physical and psychological assistance program services to employees in enterprises. The main target audience includes employees having physical and psychological problem and their enterprise. The service we provide to help patient rebuild a mind with healthy. It will hence improve staff motivation and thus improve the performance of enterprises. There are few professional mental health clinics in the market here in Taiwan, though the potential market is far bigger as long as the economic development. People's needs have shifted from material to spiritual and cultural, and will result more demand to the physical and mental health care market in the near future. General practitioners and physical and mental health managers are major share-holders to professional mental health clinics at current mode of operation. The business expends through various ways such as the network publicity, the media and the corresponding lecture clinics publicity, and the cooperation with the Government of spiritual and mental health agencies. Medical professionals are responsible for business management while professional managers are responsible for the overall operation and management. Initial investment would be NTD 10 million to build chain stores of psychiatric clinics in Taiwan. The target of second phase will expand the business to China, Hong Kong, Macao, and other Chinese markets.
|Appears in Collections:||Thesis|