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dc.contributor.author汪修賢zh_TW
dc.contributor.author鍾惠民zh_TW
dc.contributor.author王耀德zh_TW
dc.contributor.authorWang, Hsiu-Hsienen_US
dc.contributor.authorChung, Huiminen_US
dc.contributor.authorWang, Yau-Deen_US
dc.date.accessioned2018-01-24T07:35:34Z-
dc.date.available2018-01-24T07:35:34Z-
dc.date.issued2016en_US
dc.identifier.urihttp://etd.lib.nctu.edu.tw/cdrfb3/record/nctu/#GT070363023en_US
dc.identifier.urihttp://hdl.handle.net/11536/138484-
dc.description.abstract台灣總體經濟結構以中小企業為主,諸多中小企業無法營運超過3年,能夠營運超過5年者更少,本研究透過個案研究法探討中小企業創業成功的關鍵因素,其成功的關鍵因素,來自創業者深入理解與掌握市場脈動,根據自身「智慧」、「經驗」與「理性」深入分析未來創業的利基市場,找到合適的利基市場以後,積極開發顧客且秉持「以和為貴」的理念,跟同業維持既競爭又合作的關係,共同創造「雙贏」的局勢,使得新創事業以穩定成長茁壯。zh_TW
dc.description.abstractSmall and medium enterprises support economic development in Taiwan. Many enterprises operate less than 3 years, and few enterprises operate more than 5 years. Thus, this study investigates the key factor of a successful enterprise by case study. The key factor is that founders accurately grasp the market development; moreover, founders carefully investigate the goal market and seek niche market according to their wisdom, experience and rationality. They actively create business opportunities and maintain the relationship of competition and cooperation with competitors. Founder and competitors create a win-win situation at peace. There is benefit that a new enterprise grows.en_US
dc.language.isozh_TWen_US
dc.subject利基市場zh_TW
dc.subject重包裝紙箱zh_TW
dc.subject出口不振zh_TW
dc.subject技術斷層zh_TW
dc.subjectNiche Marketen_US
dc.subjectCarton of High Loaden_US
dc.subjectExports declineen_US
dc.subjectTechnical faulten_US
dc.title中小企業創業成功的關鍵因素:以C公司為例zh_TW
dc.titleThe Key Factor of a Successful Small and Medium Enterprise: A Case of C Corporationen_US
dc.typeThesisen_US
dc.contributor.department管理學院高階主管管理碩士學程zh_TW
Appears in Collections:Thesis