Why Do Sports Fans Enjoy a Losing Game? The Perspective of the Stage Model of Emotion
|Keywords:||情感階段模式;享樂感;刺激轉移理論;懸疑感;目標輔助;因應策略;copying strategies;enjoyment;excitation transfer theory;goal conduciveness;stage model of emotion;suspense|
National Chiao Tung University. Taiwan Academy for Information Society.
Little is known about why and how sports fans enjoy a losing game. Current theories focus either on the result of a sports game (e.g., excitation transfer theory and suspense) or on individual difference (e.g., fanship or affective disposition). They ignore the role game processes played in the elicitation of enjoyment. Based on the stage model of affect and appraisal theory, this paper argues that goal conduciveness (gaining or losing scores during a sports game) and copying strategies (cognitive appraisal of the result of a sports game) may clarify the aforementioned issue. An experiment using baseball games showed that goal conduciveness surpassed the effect of losing a game and led to enjoyment. However, copying strategies failed to moderate the relationship between the result of a sports game and enjoyment. The stage model of affect is partially supported.
Journal of Cyber Culture and Information Society
|Appears in Collections:||Journal of Cyber Culture and Information Society|
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