標題: Utilizing a Novel Approach at the Fuzzy Front-End of New Product Development: A Case Study in a Flexible Fabric Supercapacitor
作者: Jou, Gwo-Tsuen
Yuan, Benjamin J. C.
科技管理研究所
Institute of Management of Technology
關鍵字: TRM;NPD;supercapacitor;fuzzy front-end;TRL
公開日期: 八月-2016
摘要: The fuzzy front-end plays a most crucial part in new product development (NPD), leading to the success of product development and product launch in the market. This study proposes a novel method, TTRI_MP, by combining Crawford and Di Benedetto\'s model and Cooper\'s model, to strengthen the management of the fuzzy front-end. The proposed method comprises four stages: market exploration and technology forecasting, idea generation and segmentation, portfolio analysis and technology roadmapping (TRM). In the first stage, SWOT was utilized to identify the key strategic areas, and the technology readiness level (TRL) was adopted to position the level of developed technologies. In the second stage, the business concepts were required to go through the viability test and customers, collaborators, competitors and company (4C). In the third stage, the Strategic Position Analysis (SPAN) and Financial Analysis (FAN) developed by IBM were employed in the portfolio analysis to screen out potential NPD projects. In the last stage, the selected NPD projects were linked with their functions and technologies in the TRM chart. The method was successfully implemented by a research team working on a flexible fabric supercapacitor at the Taiwan Textile Research Institute (TTRI).
URI: http://dx.doi.org/10.3390/su8080740
http://hdl.handle.net/11536/134107
ISSN: 2071-1050
DOI: 10.3390/su8080740
期刊: SUSTAINABILITY
Volume: 8
Issue: 8
顯示於類別:期刊論文