Institute of Business and Management
|關鍵字:||市場導向;知識整合;制度信任;因果型雙中介效果;Market Orientation;Knowledge Integration;Institutional-Based Trust;Causal Dual Mediating Effects|
The purpose of this research was to discuss the relationships among market orientation, institutional-based trust and knowledge integration in securities dealers, and to explore the effects of these three constructs on corporate performance. We employed SEM method to examine the hypothesis and validation generalization of the model. We also introduced nested models comparisons in pairs of Bootstrap and Bayesian collocating with VB programming methods to examine the causal dual mediating effects of institutional-based trust and knowledge integration. Meanwhile, the results of the research were summarized as follow: (1) Market orientation raised the degree of institutional-based trust and knowledge integration simultaneously. (2) Institutional-based trust had significant positive effect on knowledge integration. (3) Knowledge integration also had significant positive effect on performance. The main theoretical contributions were: (1) Confirm the partial mediating effect of institutional-based trust. (2) Confirm the fully mediating effect of knowledge conformity. (3) According to the hypothesis, we proposed three practical suggestions to promote the performance of the securities dealers.
Journal of Management and Systems