A Business Plan to a Medical Device Technology Succeeding in Commercialization - A Business Plan of flipMED
|關鍵字:||商業模式;新創事業;商業化;Business model;commercialization;start-up company|
This research is based on the start-up company’s business plan, and adopts the case study method to analyze the startup’s business model in order to understand its marketing strategy. This analysis includes product, prices, place, and promotion, and it examines how the business can survive and grow in the current competitive medial industry. The innovative technology of the start-up company is the otoscope. The traditional otoscope has been used for at least 70 years, but cannot be used for recording symptoms of ear disease. The widespread use of modern smartphones has stimulated the increased demand for a connection between medical devices and smartphone technology. flipMED has designed the Smart Otoscope System to help doctors examine the patient’s ear by combining smartphone technologies with the otocsope. The device provides users with a clear picture through a connection with the smartphone’s lenses. The device can be used in the process of telemedicine, which is the use of information technology to exchange medical information from one site to another so as to improve a patient’s clinical health status. In order to conduct the analysis, this research has adopted the lean canvas introduced by Maurya (2012) in its discussion of how flipMED captures and delivers its value, and how it compares to its competitors. In addition, this research will aid the start-up company in investigating its market opportunities and to define its marketing strategies. In addition, it provides a financial analysis to help the start-up company commercialize the technology and acquire venture capital funding.
|Appears in Collections:||Thesis|