Development Strategy of Senior Housing in Northern Taiwan
|關鍵字:||銀髮族住宅;產業關鍵成功因素;經營模式;Senior Housing;Critical success factor;Business model|
There are some changing trends in Taiwan's population structure in recent years such as the declining birth rate, declining percentage of people who are under 14 years old of total population, a decline of dependency ratio, slight rise of old age population dependency ratio, rapid rise of percentage of people who are over 65 years old of total population as well as aging index. In addition, there are large improvements for medical resources and quality, and patterns of disease transform from acute disease to chronic disease. Therefore, there is the growing elderly population in need of care. In addition to the aging of the population structure, social patterns such as family size, the ratio of children who live with their parents and the elderly who live alone or living with spouse also change. Issues of taking care of the elderly population will become even more important. And the attitudes toward social care for the elderly also changes, that will lead to the growing trends of institutional care in Taiwan. In this study, we focus on the topic of development of senior housing. There are three main issues such as "business models of senior housing.", "interior design of senior housing" and "key factors that affect residential preferences for senior housing ". First, this study will analyze the business models of the senior housing in northern Taiwan which operate successfully and use case study to analyze the success factors in the industry of senior housing. And this study will also examine whether these critical success factors meet consumers’ demand . Secondly, speaking of interior design of senior housing, this study will take account of the laws and regulations of elderly housing infrastructure and equipment which were enacted by Construction and Planning Agency Ministry. Last but not least, this study will use the relevant literature review about the key factors that affect the residential preference for senior housing to get the summary of opinions. According to this study, author develops the directions of senior housing business model as follows: the business philosophy is to apply the hotel management in the senior housing industry which provides a high quality environment and services to enable the elderly to feel respected. In addition, the business pattern is based on "using the owned assets in exchange for the residency" as the standard, and "encouraging residents to actively participate in community affairs to save money as well as the activation of resident public events. After the residents retire, they can also bring what they have learnt into full play. Speaking of services provided by senior housing, they are based on the concept of Internet of things. All residents could do the health management with hospitals through this Internet.
|Appears in Collections:||Thesis|