Business Strategy Analysis for Refurbishment Equipment Solution Provider
|關鍵字:||翻新設備方案供應商;五力分析;進階SWOT分析;核心能力分析;垂直整合;Refurbishment Equipment Solution Provider;Porter’s five forces model;Advanced SWOT analysis;Core competence analysis;Vertical Integration|
Price Advantage and Different Equipment Capability Needs of different customer process application are the main reasons of used semiconductor equipment market available, because not every one of the semiconductor industry will need to adopt the latest process technology to produce chips, and even some 6” or 8” equipment for mass production has been more than enough. To take over used equipments from memory or foundry industry is usually the most economical choice. So regardless of the semiconductor market boom or not, there is always a certain supporters used equipment. And there are more and more of the semiconductor industry chose to purchase used equipment to meet cost and immediate needs. Rapid technology node migration cause lots of process equipment out of date quickly and the used equipment market is well refilled.Business model involved from single tool transaction to package deal of whole plant export deal. Current market mainstream in used equipment demand is 8-inch equipment, 12-inch demand will increase every year. End buyer needs was crossing over simple used equipment trade and extended to service bundles including dismantle, relocation, refurbishment, installation, Retrofit, Conversion, Warranty service, Corrective maintenance and parts. In this study, this kind of companies providing multi-directional, one-stop service solution are called Refurbishment Equipment Solution Provider, shortly named as Refurbishment Solution Provider. Regard to market demand increase, in addition to response to the challenge of new entrants, but also need to respond to OEM's strategy changes. The existing Refurbishment Solution Providers have combined horizontal alliances or vertical integration to strengthen their core competitiveness in the market, in order to face the threat of competitors and consumers bargaining pressures. The case study company is even working on a vertical merger. How to improve profitability and maintain price competitiveness, sustainable management is the main challenge of the case company. With this study to understand the current situation of the overall semiconductor industry as well as literature review, applying industry competitive analysis (five forces analysis, advanced SWOT, core competencies analysis) and other methods of research to find a suitable analysis of Construction and guidelines, supplemented interviews for the case study to analyze Taiwan Semiconductor refurbished Equipment solutions provider market and the problems and challenges, how to enhance the competitiveness of their products and then construct a future business model within its industry.