A Case Study of DEKRA’s Acquisition of QuieTek- Competitive Strategy of International Verification Laboratory
|關鍵字:||驗證分析;併購;競爭策略;藍海策略;快特;TIC;M&A;Blue Ocean;Competitive Strategy;DEKRA;QuieTek|
As long as the merchandise, equipment or materials, which would affect human life and safety, they must be subjected to testing, inspection and certification by a third-party certified bodies. This will ensure that those products used safety for human life in the future. Testing and validation belongs to a very specific industry and there are many official and non-official agencies providing such verification and certification services. Due to the observed trend of big ones getting bigger, most international verification institutions, one after another, expand their markets through merge & acquisition or joint ventures in order to achieve the purpose of growing the company rapidly. The advantages gained through the merge & acquisition, such as directly acquiring the company in the target market, include taking over the existing technical capabilities as well as the customers immediately. This strategy can also quickly access the target market and increase revenues to reach short-term goals. Therefore, through merge & acquisition or joint ventures to expand is the most rapid and convenient growing strategy for the companies with strong financial strength. The research is based a case study, adopting the Porter, Five Force Model to analyze the competitive situation in the Testing, Inspection and Certification(TIC) industry firstly. Then, the motivation and key valuedrine of the acquiring company, DEKRA, are structuralized. Finally, by means of value innovation from the Blue Ocean Strategy, the acquisition is explored whether the development of blue ocean market would be achievable in the future.