The Analysis of Business Model and Development Trend of Taiwan Networking & Communication Equipment Industry Brand
|關鍵字:||網通設備;五力分析;SWOT分析;品牌;商業模式;關鍵成功因素;物聯網;雲端;Network & Communication Equipment;Porter five forces analysis;SWOT Analysis;Brand;Business model;Key Success Factor;IoT;Cloud computing|
The Global Network & Communication Industry is a competitive markets and the evolution of standard specification is continuously in-progress. Taiwan Networking & Communication Equipment Industry still occupy a high and importance market share of the world. Base on the predicated forecast from the Institute for Information Industry (MIC), they estimated that in 2015, the overall output value from Taiwan Communications Industry will reach NT $ 2.8 trillion. Accounting for 18.7% of the world and the annual growth rate will be 9.9% (the global communications equipment output value is about NT $ 15 trillion and the annual growth rate will become 7.9%). This signify that the overall performance will be better than the global market. On the other hand, a great demand from Internet of Things (IOT), this will enhance and arouse the needs of mobile communications industry. Therefore, Taiwan Network & Communication Industry will have the opportunity of sustained rapid growth. In the end to do the OBM or OEM has always a lot of research to discuss about. However, the selection of OEM is always a low barriers to retry but the profit margins and value are lower than OBM. But to generate a successful brand need to suffer a risk of enterprise. How to make a Network & Communication Equipment Manufacturers to compete with the world's other leading brands and competition worthy can have a further exploration. This research will focus on OBM companies as a case study to identify key success factors as well as their business model. From these cases, will get the input for qualitative data and theoretical models to further comparative analysis to understand the Network & Communication Equipment Manufacturers brand development and future trends. Finally, after complete and analysis the cases’ information via collection, we obtain each business model and KSF (key success factors) of Taiwan Networking & Communication Equipment Industry Brand. They not only have to innovate technology and distribution channel continually, but also have to face what threat and against of IoT (Internet of Things) and Cloud computing brings, so Networking & Communication Equipment Industry Brand industry require to do reaction flexibility and plan strategy quickly ahead of it.
|Appears in Collections:||Thesis|