A Discussion on the Image of Hakka Village’s Landscape and Cultural Tourism : A Case Study on Luliaokeng's Community Hualong, Township Qionglin, County Hsinchu.
|關鍵字:||地景意象;文化觀光;文化地景;自然地景;Landscape image;Cultural sightseeing;Cultural landscape;Natural landscape|
In the 92th year of Republic of China, Luliaokeng Hualong Community promoted community construction, and firstly held the orange willow blossom festival to develop cultural sightseeing, which started the local cultural sightseeing. However, despite Luliaokeng owns abundant natural and humanistic landscape, it hasn’t been fully exploited or utilized; besides, most cultural sightseeing activities are always held in the original fixed forms, lacking of innovation, which leads to the slow development of cultural sightseeing. How to enhance the cultural sightseeing development of Luliaokeng and to achieve sustainable operation is the issue this paper focuses on. The paper adopts qualitative research including "literature analysis method", "participant observation method", and "depth interview method". Based on the landscape image of Luliaokeng obtained from interviews, combined with theoretical framework and the current development situation of Luliaokeng cultural sightseeing, suggestions and solutions for cultural sightseeing are put forward from the perspective of landscape image. Besides, the paper finds out the image suitable for Luliaokeng cultural sightseeing activities, and adds in new images, so as to strengthen its cultural sightseeing activities. The study results can be divided into two parts, viewing cultural sightseeing from the cultural landscape image of Luliaokeng: firstly, Hakka Valentine's Day, supporting with pray for blessing; by naming the natural landscape trees in Luliaokeng as blessing tree, and providing visitors with blessing cards, to integrate pray for blessing into the festival. Secondly, Hakka Harvest Festival, image of reminiscence can be added such as to design nostalgic rural experience, nostalgic themed performances or dramas, etc. Thirdly, landscape concert, to strengthen the image of Zhong architectural antiquities, light scribe art activities can be arranged combined with lights and shadows, to express another sense of beauty of historic sites by using popular technologies of sound, light and electricity. Viewing cultural sightseeing from the natural landscape image of Luliaokeng: firstly, strengthen the image of blossoms sightseeing season; large-sized citrus fruit doll model can be placed at the entrance of community and inside the entrance for photography; add some sitting facilities, hold fruit picking, fruit tree purchasing activities, develop citrus fruit and other related agricultural products marketing; in addition to strengthening the original images, beautiful images of blossoms can also be increased, combined the Hakka Valentine's Day and citrus blossoms appreciation activity, promote the packaged cultural sightseeing route integrated ecology with characterized scenes of neighboring sightseeing, etc. Secondly, firefly season, in future firefly season can be held and ecological sightseeing activities can be planned for appreciation. In addition to leading visitors to get to know firefly and other unique flora and fauna of Luliaokeng, it can also cultivate the idea of ecological conservation; the activity can combine with future home stay facility, setting of riverside cafe, DIY experience activity, package tour, etc. On the basis of conclusions and suggestions drew from the research result, the paper is expected to serve as references for the cultural sightseeing development of Luliaokeng Hualong Community.
|Appears in Collections:||Thesis|