Title: Design-to-lure in the e-shopping environment: A landscape preference approach
Authors: Yeh, Yung-Shao
Li, Yung-Ming
資訊管理與財務金融系 註:原資管所+財金所
Department of Information Management and Finance
Keywords: Electronic commerce;Website design;Multi-group analysis;Cognitive psychology
Issue Date: 1-Dec-2014
Abstract: With the increasing popularity of online shopping, e-shoppers have been provided with a new medium for making purchases and this has attracted increasing attention from researchers and practitioners. Researchers are challenged to understand what constitutes a theoretical model for website design research. In exploratory work, we employ Kaplan and Kaplan\'s landscape preference model involving coherence, legibility and complexity, and investigate their relationship to trust and satisfaction and their impact on e-shoppers\' willingness to buy. Data from a survey of 300 shoppers were used to validate the model. A multi-group analysis with gender was further used to cross-validate it. The results show that trust and satisfaction are great influences of willingness to buy. Coherence and complexity have great influences on trust and satisfaction, but legibility only has adequate influences on these two variables. The structural weights are invariant across different gender subgroups. Implications for researchers and practitioners are also discussed. (C) 2014 Elsevier B.V. All rights reserved.
URI: http://dx.doi.org/10.1016/j.im.2014.06.005
ISSN: 0378-7206
DOI: 10.1016/j.im.2014.06.005
Volume: 51
Begin Page: 995
End Page: 1004
Appears in Collections:Articles

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