Title: Creating social intelligence for product portfolio design
Authors: Li, Yung-Ming
Chen, Hsuan-Ming
Liou, Jyh-Hwa
Lin, Lien-Fa
資訊管理與財務金融系 註:原資管所+財金所
Department of Information Management and Finance
Keywords: Social media;Social creation;Influential experts;Online reviews;Product portfolio
Issue Date: 1-Oct-2014
Abstract: Increasing numbers of people are using social media to express their personal experiences. Recently, these plentiful user-generated data sources have been utilized promisingly by enterprises for product creation. In this research, we propose a social intelligence mechanism that can extract and consolidate the reviews expressed via social media and derive insights (product feature specification and feature importance) to help enterprises make decisions on developing next-generation products by analyzing the reviewers\' knowledge and authority and their opinion sentiment toward the target products. The experimental results obtained using Epinions.com show that the proposed mechanism outperforms other benchmark approaches in market trend prediction and customer acceptance. (C) 2014 Elsevier B.V. All rights reserved.
URI: http://dx.doi.org/10.1016/j.dss.2014.06.013
ISSN: 0167-9236
DOI: 10.1016/j.dss.2014.06.013
Volume: 66
Begin Page: 123
End Page: 134
Appears in Collections:Articles

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