標題: Creating social intelligence for product portfolio design
作者: Li, Yung-Ming
Chen, Hsuan-Ming
Liou, Jyh-Hwa
Lin, Lien-Fa
資訊管理與財務金融系 註:原資管所+財金所
Department of Information Management and Finance
關鍵字: Social media;Social creation;Influential experts;Online reviews;Product portfolio
公開日期: 1-十月-2014
摘要: Increasing numbers of people are using social media to express their personal experiences. Recently, these plentiful user-generated data sources have been utilized promisingly by enterprises for product creation. In this research, we propose a social intelligence mechanism that can extract and consolidate the reviews expressed via social media and derive insights (product feature specification and feature importance) to help enterprises make decisions on developing next-generation products by analyzing the reviewers\' knowledge and authority and their opinion sentiment toward the target products. The experimental results obtained using Epinions.com show that the proposed mechanism outperforms other benchmark approaches in market trend prediction and customer acceptance. (C) 2014 Elsevier B.V. All rights reserved.
URI: http://dx.doi.org/10.1016/j.dss.2014.06.013
http://hdl.handle.net/11536/123978
ISSN: 0167-9236
DOI: 10.1016/j.dss.2014.06.013
期刊: DECISION SUPPORT SYSTEMS
Volume: 66
起始頁: 123
結束頁: 134
顯示於類別:期刊論文


文件中的檔案:

  1. 000344204800012.pdf