The Differentiated Link Strategies and the Construction of Network Flows: A Case Study of the Dapu Farmland Expropriation Event
Department of Communication and Technology
The Dapu farmland expropriation case was used as an example for this study. By exploring the interdigitation of digital texts, the differentiated productions and link strategies employed for various types of websites were analyzed. Additionally, the power structure of flows was further investigated. The primary findings of this study were as follows: (a) The network environment formation roles differed for various types of websites regarding the content creation, copying and reposting, link setting, and reader feedback. (b) Traditional news media websites had the highest referral link rate, which was a major indicator of authoritative information sources. However, an asymmetrical one-way flow relationship existed between them and other websites. (c) Blogs exhibited flexible source exchanges and, thus, were the information-sharing platform with the greatest representativeness. Nonetheless, the significant reposts of media reports also exposed that the individual' social participation was deeply affected by the mass media. (d) The productivity and authority of pure or web-only online news media were not as high as that of traditional media; however, news power had been gradually decentralized, with certain powers having been transferred to new media and network flows.
Journal of Cyber Culture and Information Society