Is Organizational Relationship an Asset or Debt Trap?
Institute of Business and Management
|關鍵字:||權力不對稱;關係張力;組織慣性;Power Asymmetry;Relationship Tension;Organizational Inertia|
It has been emphasized much when it comes to the advantage of relationship marketing, however there is no enough attention on its potential negative consequences. There are some obstructing factors existing to squeeze the relations and it is difficult to make them conscious in partnership, yet affect the relationship operations finally. There are many entrapments in partnership and the predominance of one party over another, especially in B2B environments. The study selected power asymmetry as one asymmetry relationship, and adopted the organizational characters of relationship tensions and organizational inertia to explore the influence of the asymmetry relationship on the relationship quality. Also to provide another thought for relationship issue. This research focused the investigation on the Top 1,000 manufacturing industry from Common Wealth Magazine. An investigation of total 1,050 questionnaires, and 164 effective samples were collected. The major findings of the study are as follows. The power asymmetry has significantly positive impact on relationship tensions and organizational inertia. The power asymmetry and relationship tensions have significantly negative impact on the relationship quality. Whereas the organizational inertia has significantly positive impact on the relationship quality. According to empirical results, the conclusions and suggestions for future research are discussed and provided.
Journal of Management and Systems
|Appears in Collections:||Journal of Management and System|
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