標題: 組織企業社會責任回應模型
The Model for Organization Responding to Corporate Social Responsibility
作者: 方世榮
黃瓊瑤
陳育成
Shyh-Rong Fang
Chiung-Yao Huang
Yu-Cheng Chen
Institute of Business and Management
經營管理研究所
關鍵字: 企業社會責任策略;CSR動態能力;組織財務績效;Strategy of Corporate Social Responsibility;CSR Dynamic Capability;Corporate Financial Performance
公開日期: 1-Oct-2011
摘要: 企業社會責任(CSR)導向之經營理念雖是全球發展趨勢,然對大部分台灣企業而言,CSR的概念與執行實務則仍處於萌芽階段,而如何有效回應企業社會責任是經理人所重視的實務管理議題。本研究以價值觀點及行動導向二個構面將CSR策略分爲回應式CSR策略、預防式CSR策略、調節式CSR策略與積極式CSR策略,並將研究焦點著眼於CSR動態能力對CSR策略與組織財務績效間關係的影響。本研究採用模型-個案研究方法,先建立概念性理論架構,再以四個個案公司的事件說明在實務之應用。最後,討論本研究對實務與理論的貢獻,並提出研究限制與未來研究建議。
With the increasing trend of attention to the corporate social responsibility (CSR) in business all over the world, this paper propose four types of CSR strategies- reactive, defensive, anticipatory and proactive-according to both of value perspective and behavioral orientation. Furthermore, this paper explores the effect of CSR dynamic capability on the relationship between CSR strategy and the financial performance. Model-case studies approach is applied to construct the conceptual theory framework and explain the practical application of the case studies. We conclude with the practical and academic contributions of this study. At last, we also discuss the limitations and suggestions for future research.
URI: http://hdl.handle.net/11536/107845
ISSN: 1023-9863
期刊: 管理與系統
Journal of Management and Systems
Volume: 18
Issue: 4
起始頁: 551
結束頁: 580
Appears in Collections:Journal of Management and System


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