An Exploratory Study on the Relationship Perception, Relationship Attitude and Relationship Behavior
Institute of Business and Management
|關鍵字:||關係認知;關係態度;關係行為;關係績效;relationship perception;relationship attitude;relationship behavior;relationship performance|
Due to the fact that recent highly developed information technology (IT), rapidly growing globalization, as well as vastly changing environment have given rise to remarkable challenge facing all business entities, the inter-firm relationship has gradually transformed from the interplay of rivals to that of comrades. In order to compete and sustain in the business environment, the corporations need to closely cooperate with each other. Only by exploring mutual benefits and potential markets together and sharing each other's knowledge and information, can the corporations stay competitive and work toward the win-win ideal. This research holds the stand that, while establishing the business partnership it is necessarily important for the involved parties to first consider the level of mutual understanding on several key issues to each other, namely, to evaluate in advance the fitness of match before considering to build a long term relationship with each other. In this study, we construct an inclusive 'perception-attitude-behavior' model, exploring among cooperative members the connections between the 3 elements-relationship perception, relationship attitude, and relationship behavior, together with the impact of relationship behavior on relationship performance. Our research result shows that the relationship perception has positive effect on relationship attitude, and that both relationship perception and relationship have positive effect on relationship behavior. In addition, the effect of relationship perception and relationship attitude on specific investment are not obvious. Lastly, relationship behavior has positive effect on relationship performance.
Journal of Management and Systems
|Appears in Collections:||Journal of Management and System|
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