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  1. You are Here:National Chiao Tung University Institutional Repository

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Results 1-4 of 4 (Search time: 0.188 seconds).

Item hits:
Issue DateTitleAuthor(s)
1995品牌延伸與消費購買決策關係之研究--以手錶品牌為例李貞德; Lee, Chen-Te; 陳光華; Quang-Hua Chen; 管理科學系所
2002化妝品業品牌、通路與價格間相互關係之研究-以廣州市化妝品市場為例陳式穀; Shih-Ko Chen; 陳光華; Quang-Hua Chen; 高階主管管理碩士學程
2006品牌權益對消費者購買開架式保養品意願影響之研究-以台北市大學商管學院女性學生為例方佳文; Chia-Wen Fang; 陳光華; Quang-Hua Chen; 經營管理研究所
2006國際品牌網通產業在大陸地區市場發展策略之研究─以D公司為例楊瑞龍; Jui-Lung Yang; 陳光華; Quang-Hua Chen; 高階主管管理碩士學程

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Author
  • 1 Chia-Wen Fang
  • 1 Jui-Lung Yang
  • 1 Lee, Chen-Te
  • 1 Shih-Ko Chen
  • 1 方佳文
  • 1 李貞德
  • 1 楊瑞龍
  • 1 陳式穀
Subject
  • 4 品牌
  • 1 Brand Equity
  • 1 Brand Extension
  • 1 Buyer Behavior
  • 1 Cosmetic
  • 1 Customer Satisfaction
  • 1 Five-force framework
  • 1 MANOVA
  • 1 Place
  • 1 Product Attribute
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Date issued
  • 3 2000 - 2006
  • 1 1995 - 1999

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